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Employer branding starts from authenticity. People can smell fakeness especially when building a sense of belonging to your community. So be real, be transparent with company decisions and bring your people along with you for the ride. One big building block of employer branding is to have the right understanding of the role talents own – they are not merely spectators but are active participants, champions, of all that your organisation has set out to achieve! You must help them share, and thereby carry a piece of your company vision with them. Have a conversation with them, speak about the fragment of the larger vision they carry in a way that makes sense to them. Leaders don’t just walk the talk, they share and communicate in a way that is real, and that invites people along for the ride. Do the same, and keep the conversation open.

Answered by : Esther Min, Branding and Strategic Partnerships, Thinktechniq