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Attracting the right talent begins from community. Do you know the kind of values the company truly carries, apart from what’s being communicated? If there are discrepancies, take massive action to course-correct. Know the true company culture. Without a real sense of what your community culture is, your efforts in employer branding risks falling flat on its face. You want your job ads to be more than glitzy coloured images and more direct calls for the right talents to take action. In employer branding, we need to first care about what our ideal talents care about, and then find out if and how they may continue that while in the umbrella of our community.

Answered by : Esther Min, Branding and Strategic Partnerships, Thinktechniq